![_NZ_Logo_WEB-site-2.png](https://static.wixstatic.com/media/93b4fb_8f1aae0d062c49cb959316d443ce6767~mv2.png/v1/fill/w_123,h_123,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/_NZ_Logo_WEB-site-2.png)
![_NZ_Logo_WEB-site-2.png](https://static.wixstatic.com/media/93b4fb_8f1aae0d062c49cb959316d443ce6767~mv2.png/v1/fill/w_123,h_123,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/_NZ_Logo_WEB-site-2.png)
![](https://static.wixstatic.com/media/93b4fb_9fc4f327b7774a00bfb33806c7674de4f000.jpg/v1/fill/w_516,h_290,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/93b4fb_9fc4f327b7774a00bfb33806c7674de4f000.jpg)
![](https://static.wixstatic.com/media/93b4fb_ef0f522dcdf849f2a94f1b7362072d9d~mv2.png/v1/fill/w_245,h_251,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/93b4fb_ef0f522dcdf849f2a94f1b7362072d9d~mv2.png)
![Profile-pic_519x730-2-min_Small.png](https://static.wixstatic.com/media/93b4fb_f6ace004dcd848d1ac7077063dc743bc~mv2.png/v1/fill/w_347,h_347,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Profile-pic_519x730-2-min_Small.png)
![_NZ_Logo_WEB-site-2.png](https://static.wixstatic.com/media/93b4fb_8f1aae0d062c49cb959316d443ce6767~mv2.png/v1/fill/w_98,h_98,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/_NZ_Logo_WEB-site-2.png)
![](https://static.wixstatic.com/media/11062b_cbe0420eaae64e048efe02b8613fc6c2f000.png/v1/fill/w_218,h_240,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_cbe0420eaae64e048efe02b8613fc6c2f000.png)
![](https://static.wixstatic.com/media/93b4fb_e23f0942625d4b8ea539419cbd4fe6f1~mv2.png/v1/fill/w_34,h_25,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/93b4fb_e23f0942625d4b8ea539419cbd4fe6f1~mv2.png)
Mission
I believe that my Ikigai is to create aesthetics.
Aesthetics which inspires, changes, drives forward or just to make someone smile :)
![](https://static.wixstatic.com/media/93b4fb_827d2a19e5fb4fa2953ff447ea5d661af000.jpg/v1/fill/w_317,h_336,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/93b4fb_827d2a19e5fb4fa2953ff447ea5d661af000.jpg)
Dry Facts
Ex creative director, ex creative leader.
Now I am freelance art director and idea creator.
I have more than xx years of experience in small and big advertising agencies.
Some of them are PUBLICIS and BBDO.
![Publicis.jpg](https://static.wixstatic.com/media/93b4fb_7515354c907849aaa347ddc1f4a8c5a7~mv2.jpg/v1/fill/w_207,h_91,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Publicis.jpg)
![BBDO.jpg](https://static.wixstatic.com/media/93b4fb_9464db2f94bd4308bb82f165057fc5d0~mv2.jpg/v1/fill/w_169,h_74,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/BBDO.jpg)
Covering
Communication channels
![Sphere-of-Experience_Update_5.png](https://static.wixstatic.com/media/93b4fb_a52c92bd910945d2bb25e2482853714d~mv2.png/v1/fill/w_506,h_354,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Sphere-of-Experience_Update_5.png)
Clients
Over the years, I've had the opportunity to work on large-scale projects and multi-channel campaigns for some of the biggest corporate clients in Bulgaria.
Two of the key accomplishments I'm proud of are:
As an art director and creative leader, I contributed to the advertising communication of Postbank for 10 years. This led to significant results, including numerous awards, some of which were for effectiveness ( Effie ), and gained public recognition.
As a creative director, I initiated the visual transformation of Vidеnov Furniture.
A brand facelift for a company with over 2000 employees and the second-highest sales in Bulgaria, following IKEA. Tangible image and financial results achieved in less than a year.
![](https://static.wixstatic.com/media/93b4fb_54f87def868b401d9cb2c54bdbba5bde~mv2.png/v1/fill/w_746,h_222,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/93b4fb_54f87def868b401d9cb2c54bdbba5bde~mv2.png)