Mission
I believe that my Ikigai is to create aesthetics.
Aesthetics which inspires, changes, drives forward or just to make someone smile :)
Briefly
Ex creative director, ex creative leader.
Now I am freelance art director and idea creator.
I have more than xx years of experience in small and big advertising agencies.
~70,000 hours in creative thinking, ideas, design, art, and culture.
Some of them are PUBLICIS and BBDO.
So, experience shaped by international agency know-how.
Covering
Communication channels
Clients
Over the years, I've had the opportunity to work on large-scale projects and multi-channel campaigns for some of the biggest corporate clients in Bulgaria.
Two of the key accomplishments I'm proud of are:
As an art director and creative leader, I contributed to the advertising communication of Postbank for 10 years. This led to significant results, including numerous awards, some of which were for effectiveness ( Effie ), and gained public recognition.
As a creative director, I initiated the visual transformation of Vidеnov Furniture.
A brand facelift for a company with over 2000 employees and the second-highest sales in Bulgaria, following IKEA. Tangible image and financial results achieved in less than a year.
